GOOD CONCEPT.

Welcome to Good Concept.

It is my personal strive to share over 25 years of marketing experience and offer tailored services to help your brands thrive. Throughout my career, I have held key positions in renowned agencies such as Leo Burnett and TBWA, serving as an Account Manager. Later, I transitioned to the client side, working as a Senior Brand Manager for esteemed brands like Pildyk and Tele2, both of which consistently rank among the most admired to date. As my journey progressed, I assumed leadership roles, serving as a Marketing Director at Tele2 Estonia, CMO at Omnitel, Marketing Director at Maxima, and Director of Strategic Marketing at IKI, a subsidiary of Rewe.

Having stepped away from managerial positions and the relentless office environment, I have devoted myself to consultancy, offering customised services to help brands discover Good Concepts that truly resonate with their target audience.

Think of me as your outsourced Head of Strategic Marketing during critical decision-making periods for your company. With extensive experience in successful brand repositioning, defining KPIs, establishing tracking mechanisms, brand building and development, as well as pitching creative and media agencies, I bring a comprehensive skill set to the table, capable of crafting 360 campaigns.

Collaboration and communication form the foundation of my approach. By working closely with you, I ensure a deep understanding of your unique vision, goals, and challenges, allowing for effective solutions to be implemented.

Let us unlock the true potential of your brand.

Lina Giedrė

+37061001223

lina@goodconcept.lt

Konceptas, JSC Reg. no. 303453498, A. Vienuolio 12-13, LT-01104, Vilnius, Lithuania